DFL Specialty Coffee
Located in the heart of Luxembourg City’s business district, Do For Love is a coffee shop serving some of the finest specialty coffee in the country. The project proposed a new approach to the brand’s naming and visual identity, preserving the meaning behind its original name while introducing DFL as a shorter, more memorable and conversational alternative. “Do For Love” was retained as the brand’s defining statement and slogan.
Branding / Logotype Design
The new logotype originated from a hand-drawn lettering concept, later refined and developed into custom letterforms. The result is a soft, playful and slightly naive typographic identity, characterized by fluid curves and an intentionally human touch. Its informal yet distinctive personality brings warmth and charm to the brand, reflecting the welcoming atmosphere and genuine passion for coffee behind DFL.
