Eclectiq
My role focused on packaging design, Amazon marketing assets, website design, and art direction for the brand’s visual imagery and CGI content. Working within the existing brand identity, I helped shape a cohesive visual system that elevated the perceived value of the products while remaining commercially viable for large-scale e-commerce distribution.
Packaging / Web / Marketing
Eclectiq was developed as a lifestyle sub-brand for German influencer and entrepreneur Betty Taube. The challenge was to create a premium brand experience for a collection of home fragrances while maintaining cost-efficient packaging production suitable for the Amazon marketplace. The visual direction needed to reflect quality and sophistication without relying on expensive manufacturing techniques.
