FERALA
FERALA is a bespoke tailoring atelier specializing in men’s and women’s clothing, located in the heart of Luxembourg City. The project explored a new direction for the atelier’s visual identity, rethinking its logotype through the traditions of classical lettering and calligraphy. The objective was to create a refined typographic expression that would reflect the precision, craftsmanship and timeless elegance of bespoke tailoring.
Typeface & Logotype Design
The logotype was developed using traditional pen calligraphy as its foundation, translating the natural movement of ink into carefully constructed letterforms. Particular attention was given to the rhythm and spacing between the characters, with a distinctive treatment of the letter A allowing for more harmonious connections between R, A and L. The result is a sophisticated and balanced wordmark that combines classical elegance with the individuality of handcrafted typography.
