GoNaturals

The brand had achieved strong sales momentum, but the low margins of the oil category meant that even high sales volumes generated limited profit. To support a higher price point, the decision was made to move away from the perception of inexpensive, generic oils and reposition the brand as an accessible yet professional authority in the field of care oils. Particular attention was given to creating a scalable packaging architecture that could elevate the brand while preserving enough familiarity to maintain recognition among existing customers.