NERO
Founded in 2004, NERO is a gentlemen’s hairdressing in Luxembourg. With the opening of its new location in the heart of Luxembourg City in 2026, the project presented an opportunity to rethink the brand’s visual identity, focusing on a new logotype and a redesigned storefront that would reflect both its heritage and contemporary character.
Branding / Typeface Design
The new logotype was developed from a custom-drawn serif typeface, combining classical typographic proportions with modern details and distinctive letterforms. The intention was to create a visual language that feels established yet relevant, balancing the elegance of traditional gentlemen’s grooming with a confident, contemporary attitude. The storefront design extends this approach into the physical space, giving the barbershop a recognizable presence on the street.
