Portion
My role included the development of marketing communications, website design, art direction for CGI and visual content, and the systematic application of the brand across packaging and digital assets. By establishing a unified design language, the project helped ensure consistency between the product, its communication, and the overall customer experience.
Art Direction / Marketing / Web
Portion entered development with an established brand identity, logo, and packaging concept already in place. I joined the project during the launch phase, focusing on translating the existing brand foundations into a cohesive marketing and digital experience. The challenge was to create a consistent visual language that could effectively communicate the brand across multiple customer touchpoints.
