Prowess
The project included the development of the brand strategy, visual identity, packaging design, website, and a complete system of Amazon marketing assets. Shortly after launch, several products earned the Amazon Choice badge, successfully standing out among established competitors through a distinctive visual identity and high-quality product offering.
Branding / Packaging / Marketing
Created for the Amazon marketplace, the brand was positioned as an accessible yet professional hair care solution, combining salon-inspired expertise with everyday affordability. The strategy was built around making effective hair care more approachable while maintaining credibility within a highly competitive category.
